We are now a long way from the sabre-toothed tiger, and even the infamous screech of the Internet dial-up tone, and find ourselves in a state of constant digital overload. While our basic human instincts remain fundamentally the same as our evolutionary ancestors, the world around us has not. Our body is subsequently flooded with adrenaline and we are poised to make an unconscious decision to help safeguard our survival.
Fight, flight, freeze… or film?Įvolutionary science tells us that when faced with a potentially dangerous situation, our sympathetic nervous system is activated and a primitive ‘fight, flight or freeze’ response kicks in. But what about its impacts on crisis communications? Victoria Cross suggests that it has resulted in the disappearance of the traditional ‘golden hour’. The rapid growth of social media, fuelled by camera-enabled smart phones, is obvious for all to see, and it has had fundamental impacts on society.
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